Xinhua News Agency has launched a major thematic series of interviews titled "Confidence in China's Economy," engaging in dialogues with leaders of key enterprises in important industry sectors. The series aims to convey market voices, boost confidence in development, and inspire a sense of mission and responsibility. Recently, He Haiying, Chairman of GenAmo System Windows and Doors, was interviewed by Xinhua News Agency.

01 Breaking the Deadlock in the Stock Era: Activating New Demands Through Dual-Track Advancement

Facing the new normal of real estate transformation and the stock competition in the industry, in the interview, Chairman He Haiying proposed the “Stock Renovation + New House Upgrading” strategy, driven by two wheels: In the new house market, high - performance system doors and windows are used to break the situation, achieving an industry breakthrough of a 70% reduction in energy consumption, sound insulation exceeding 35 dB, and resistance to level 12 hurricanes, promoting the leap from “price war” to “quality war”; In the old - renovation market, leveraging the east wind of the national “trade - in” policy, the “8-hour Express Window Replacement” service and the exclusive “Renovated Window” product are launched, igniting demand with efficient services.

02 Intelligent Manufacturing as the Foundation: Reshaping Industrial Efficiency Driven by Digitalization

"The foundation of transformation lies in intelligent manufacturing, which has transformed GenAmo from a traditional manufacturing enterprise into an industry benchmark." Relying on China's 《Made in China 2025》and Hunan Province's "Three Highlands and Four New Missions" strategy, GenAmo has reshaped the efficiency of the entire chain through "5G + intelligent manufacturing". By building a full-process digital factory, production efficiency has been significantly improved by 50%, and the product delivery cycle has been sharply reduced from 45 days to 25 days; through in-depth integration of ERP and MES systems, a full-cycle lean management model covering sales, production, supply chain and after-sales services has been built, laying a solid operational foundation for global layout.

03 Renewed Global Expansion: Breaking Technological Barriers and Winning Through Services

Against the backdrop of the era's consensus that "those who do not go global will be eliminated", GenAmo has broken through barriers to enter the global market with a combination of "technological innovation + intelligent manufacturing + efficient services". Its products such as "Greensee Panoramic" and "Swift" have passed stringent certifications including American, Australian, and EU CE standards,and have won international honors such as the American IDA Design Award, Asia-Pacific IAI Design Award, and Berlin Design Award. With their high aesthetic appeal, low energy consumption, and strong performance, these products are reshaping the world's perception of "Made in China". Meanwhile, relying on its digital factory, GenAi has realized flexible production of overseas orders and established a 24-hour global response service mechanism, achieving a comprehensive internationalization from product output to technical standards and service systems.

Looking ahead, He Haiying is full of confidence. She stated that Greensee will continue to move forward along the path driven by technological research and development, give full play to its scientific research advantages, and constantly expand its business fields. Under the goals of "dual carbon" and the requirements for "high-quality housing" construction, GenAmo will, relying on its profound technical accumulation, pragmatic business philosophy and strong sense of social responsibility, provide society with more high-quality green products and services, and contribute Greensee's solid strength to the steady and long-term progress of China's economy, a giant ship.

The exclusive interview with Chairman He Haiying by Xinhuanet this time is both an affirmation and an incentive for Greensee. Greensee will, as always, increase investment in scientific research, keep innovating, provide society with more high-quality green and energy-saving products and services, boost the confidence of enterprises and society, promote technological progress in the industry, and make new contributions to the high-quality development of China's economy.